In the past few years, all marketing managers had to add a large spot for social media in their marketing strategies. With billions of daily posts on Twitter, Facebook, Instagram, Youtube, and many other platforms, each and every business has to allocate a huge part of their marketing budget to social media. In order to apply the best practices for digital marketing, a marketing manager needs to get insights about the online buzz. Crowd Analyzer listed the top 5 reasons why your business needs a social media listening tool.
Getting insights about your audience
User-generated insights will take you steps closer to the target you set for your company. As marketing is all about knowing your audience and meeting their needs, social media listening tools give you insights about what your target audience is talking about on social media platforms. Crowd Analyzer goes a step further to provide insights about Arabic content, sentiment, gender, location, dialects, and much more. These insights are in real-time, while you also have the option to retrieve online historical data whenever you need it, without compromising any feature.
Select the right influencers
Influencer marketing has been taking the lead in many sectors and markets. Top enterprises are resorting to Influencers, who have already established a trust relationship with their followers, to target a specific segment. Influencers definitely impact their audience and yours in several ways. Being able to identify these influencers will definitely assist your company to use these popular figures in your marketing plan.
Crowd Analyzer identifies influencers in two different ways; either by number of followers or by number of interactions received on their posts.
Ensure your company’s reputation is positive
A company may position itself depending on what online user are saying about it. Social media is a wide world where people may go complain about a service or product. Defamation, for example, is a popular online act you want to make sure you avoid and handle wisely. Crowd Analyzer allows you to use many filters and assign alert notifications when some keywords are mentioned alongside your brand or a keyword.
Accurate competitive analysis
Competitive analysis is much more accurate when you retrieve data regularly and monitor insights closely. Social media listening tools are amazing when it comes to constant analysis of your brand and your competitors.
With Crowd Analyzer, you can apply filters that will allow you to get very specific results that exclude irrelevant content. You can retrieve the mentions of your competitors and their sentiments, and compare them to your own mentions. There are many ways to utilize social media listening tools in conducting competitive analysis depending on your sector and product.
Measuring success through analytics
When everything is settled and your online content is being published according to plan, social media monitoring tools will have a great impact on measuring your strategy’s success and analyzing your prospects’ response to your content.
Make sure you know more about the Crowd Analyzer by requesting a demo from our team.