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Facebook at Work

Continuing to enhance users’ online experience and dominating the internet, Facebook is releasing Facebook at work, this October, to facilitate a more connected workplace for companies. The application is built to look like a version of Facebook, but as a social network used by companies. As it launches the new app, Facebook aims to make employees use Facebook at work as their main tool for workplace communication. However, entering this new market, puts Facebook in

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Facebook Marketplace

Social networks always compete to gain more users by adding new features to create friendlier online experiences. Facebook is a leading example, due to the improvements it did and is doing to forge ahead Snapchat, YouTube and other networks. This time, Facebook is establishing its own online shopping experience as it released Facebook Marketplace on Monday October 3, 2016. Facebook Marketplace is a new feature that allows people to browse, buy and sell items locally.

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Brand Representative

Marketers are increasingly employing influencer marketing in their strategies. Nevertheless, the biggest challenge that faces them now is how to choose the best brand representative to maximize their impact and benefits. Brand representatives aren’t simply influencers, but there are other different classifications that can contribute to the influencer marketing campaigns. In other words, brand representatives can include: influencers, ambassadors, advocates and celebrities. Although they might sound like synonyms, there are significant differences in their impact,

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Social Media Marketing

Social media didn’t only change how people communicate, but also forced itself into how companies reach their target audience. In fact, companies can no longer ignore its presence. Planning for social media marketing, help companies gain a leading position among competitors and a solid customer base. The authority that social media gives to people, empowers them to express their thoughts and feelings, and to judge companies. They also raise discussions and arguments, and if they

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Online Reputation

Having an online presence is an essential asset to the stable growth and the success of any company. Nevertheless, running a successful business is not just about being present online, but also managing that presence to maintain a strong online reputation. As simple as this might sound, it is actually a challenging task. For marketers and PR professionals, here are the best techniques for creating and improving a solid online reputation for companies. You can

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Reddit Marketing

Marketing is uniquely evolving every day. Although social media has changed the way marketers work, they didn’t expect that, at some point, they will need to strategize different campaigns to fit each social network. Even social networks that weren’t perceived as influential as others, managed to dominate a big spot in the marketing world. Representing one of the big marketing trends, Reddit Marketing, is a significant concept that’s worth planning for. Reddit was introduced to

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Event Planning

Social media is changing the world of marketing and how companies interact with their customers. It is also facilitating and creating new ways of communication and more interesting methods of attracting audiences. One of its most useful trends, is changing the concepts of event planning, implementing and managing on its different networks. It doesn’t matter how big or small the event is, with a good plan and the right marketing strategy, every event can achieve

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Social Listening

Nowadays, social media is expanding wider and quicker than ever before, not only as a communication tool between people, but also between companies and customers. With social listening, companies are getting better, stronger and more efficient in connecting with people and planning for their marketing campaigns. Regardless of all the success stories, some companies are not listening to social media, and they are missing a lot. The following top five companies have accomplished greater success

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Facebook Reactions

Interacting on Facebook has been limited to liking, commenting and/or sharing a specific post for a long time. People later felt the need to include a dislike button to express unpleasant feelings toward what they read or watched. The idea seemed interesting and their request was valid. However, Facebook was planning for a bigger and more expressive update to deepen the interactions on the social network. By February 2016, the world was introduced to Facebook

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